We've all heard about the importance of a personal brand, but how exactly do you go about building and maintaining yours, especially in this increasingly virtual world? Developing your personal brand is a lifelong project, which ultimately encourages you to focus on areas you're passionate about and want to develop expertise in. Join Wendy Zajack, Faculty Director and Assistant Professor of the Practice, Georgetown School of Continuing Studies, for an inside look at the building blocks of your best personal brand, how to maintain and grow your personal brand, and how to use it to your best advantage to help you make connections, build your professional network, and find new opportunities.
Wendy Zajack is a marketing professional turned educator, bringing practical knowledge, creativity, and strategic thinking to life in the classroom to change the marketing and communications industry for the better. She oversees the development and strategy behind program curriculum, hiring, and recruiting of faculty for the Integrated Marketing Communications and Design Management Communications masters of professional studies programs at Georgetown's School of Continuing Studies.